ESPN Bellies Up to the Bar with Out-of-Home Viewing Data

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Every day, hundreds of thousands of TV impressions that occur beyond the bounds of home and hearth go undocumented, which translates into a whole lot of uncredited deliveries for networks that traffic in news and live sports programming. But as the industry gears up for the $20 billion upfront bazaar, …

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Fusion Hires Jason Wagenheim for Digital-First Sales Team

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Change is nothing new for Fusion, which was launched in 2013 as a joint partnership between Univision and Disney’s ABC. In late April, it was announced that Univision would take over full control of Fusion, and would launch the Fusion Media Group, which incorporates Univision’s other media brands, including The …

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Chef Tom Colicchio No Longer MSNBC's Food Correspondent

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In February 2015, with much fanfare and a healthy dose of press coverage (this reporter included), MSNBC announced celebrity chef and “Top Chef” judge Tom Colicchio as the network’s first food correspondent. “There are few voices — if any — that are as passionate as Tom Colicchio is when talking …

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Video: Moving Beyond Paid Search to Help Kids

Make-A-Wish relies on donations to grant the wishes of children with life-threatening medical conditions. While the organization enjoys a lot of great media coverage through celebrity and corporate tie-ins, it wanted to maximize the impact of this earned media. It needed to step up its digital game. “When I came …

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Shine to IAB: Focus on the True 'Bad Actors'

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Editor’s Note: In response to an IAB column that ran Tuesday, stating that “Ad blocking at the network level undercuts consumers’ ability to control the content they see and don’t see,” Roi Carthy, CMO at Shine, had the following response, printed here in its entirety: Yes, the future of the …

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